2. Knowledge and Ability
Graduates should master the knowledge and skills of advertising operation and management, the ability of analyzing and solving practical problems of the enterprise; have certain ability in information collection, processing, knowledge updating, language communication, computer application and team collaboration and social activity.
3. Main Courses
Sketch, color, composition, marketing, consumer psychology, the principle and practice of advertising planning, advertising creation and expression, advertising design software application, advertising company operation and management, advertising document writing, program comprehensive training guidance.