Management Degree Program in China - Advertising Operation and Management

 1.Introduction

Advertising Operation and Management cultivates high-quality skilled and application-oriented talents that are in line with the development requirements of the market economy, master the process of advertising activities and enterprise marketing activities practice.

2. Knowledge and Ability

Graduates should master the knowledge and skills of advertising operation and management, the ability of analyzing and solving practical problems of the enterprise; have certain ability in information collection, processing, knowledge updating, language communication, computer application and team collaboration and social activity.

3. Main Courses

Sketch, color, composition, marketing, consumer psychology, the principle and practice of advertising planning, advertising creation and expression, advertising design software application, advertising company operation and management, advertising document writing, program comprehensive training guidance.

NOTICE

2017 Admission is opening !

Receiving admission letter

within 10 working days!

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