Literature Degree Program in China - Communication

1. Introduction

Communication is a subject that studies the occurrence and development law of all human communication behaviors and communication process and the relationship between communication and humans, the society, the discipline that studies the social information system and its operation law. In short, communication is a subject that studies how people use symbols to communicate with social information.

Communication and other social science disciplines are closely linked, the margin of a variety of disciplines. The propagation is a kind of basic social function, so that those who science studies the relationship between people, such as political science, economics, anthropology, sociology, psychology, philosophy, linguistics, semantics, neurology and so on, and communication related. It uses social science, psychology, politics, journalism, anthropology and many other disciplines of theoretical perspectives and research methods to study the nature of the spread and concepts; propagation process of the various elements of the mutual connection and restriction; information generation and obtaining, processing and transmission, efficacy and feedback, object information and interaction; formation of various symbol systems and its functions in communication; the function and status of various media; communication system, structure and society in all areas of the system.

Communication needs to take information theory, control theory; system theory and so on as the reference and the theories of various social disciplines often become a part of communication theory.

The program trains high-quality professionals with heavy humanities and social science and natural science foundation, master professional communication basic theory and skills, with strong international exchange and use modern media technology ability, full of innovative spirit and high sense of social responsibility.

2. Research Focus

Communication studies communication process, that is, the transmitter, the media, the subject, the content of communication, communication effect. Communication research focuses on the process of information communication between people, means, media, transfer speed and validity, purpose and control, also including how to establish a certain relationship with the role of communication.

3. Research Scope

Mainly include: inward communication, interpersonal communication, public communication, mass communication and organizational communication. Among them, the mass media is the main.

Communication study in fact is the study of humans: study the relationship between person and person, person and other groups, organizations and society; study how people are affected, how are mutual affected; study on how to report the news, how to receive news and data, how to be taught by people, how to recreate and entertain. First of all, understand how people build relationships.

4. Involving Subjects

Communication has a cross with many disciplines, like political science, economics, anthropology, sociology, psychology, philosophy, linguistics, semantics, and many other disciplines, it has a very wide range of research. Communication pays attention to theoretical knowledge and practical ability in the process of training, students not only learn theoretical knowledge of communication, journalism and other disciplines, but also stress the importance of other social science education.

5. Related Disciplines

1), Communication and Sociology

2), Communication and Psychology

3), Communication and Anthropology

4), Communication and Publicity

5), Communication and Journalism

6. Training Objectives

The program trains high-quality specialized talents equipped with the basic theory and knowledge of modern media communication, and adapt to the needs of information society and the era of knowledge economy, master modern electronic media, especially the basic skills of TV media and multimedia communication in the network, and are interested in media, journalism and communication, network communication, advertising and media management.

7. Knowledge and Skills

1) Master the basic theory and knowledge of communication.

2) Master the knowledge and skills of radio and television program planning, advertising planning, public relations activities planning and implementation, media operations, news interviews, writing, editing, photography and other business knowledge and skills.

3) Have the ability of research and social activities.

4) Understand the current situation and development trend of the media work.

8. Main Courses

History of journalism and communication, communication introduction, introduction to journalism, news gathering and writing, public opinion, making the aesthetics of literature and art, photography, video introduction, film and television script writing, TV programs, imaging technique and art, television news and documentary, science and educational film creative director, electric visual editing program, media animation and production, network communication and culture, the application of multimedia technology, network media design, page design and production, advertising study, advertising visual design, media organization science, communication science research methods, etc.

9. Employment Prospects

Graduates can be engaged in the propaganda departments of news media institutions, publishing institutions, government and business units, advertising companies, education department, agricultural technology promotion department for director, reporter, host, production, advertising and cultural economic activities planning, computer network courseware development, etc.

10. Similar Programs

Advertising, journalism, editing and publishing, radio and television journalism, media creation


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