2. Training Objectives
The program is to cultivate senior specialized talents who are familiar with the basic theory of modern economics and sports theory, master the basic method of modern economic analysis, to engage in sports market economy analysis, sports career planning, management of the sports economy in economy, sports, culture, education departments and engage in sports clubs operation and sports economics teaching and scientific research.
3. Training Requirements
The students mainly study the basic knowledge of sports economics and management; receive skills training in relevant disciplines, have the comprehensive ability of being engaged in the business development, organization management, counseling guidance of competitive sports activities and mass sports activities.
4. Knowledge and Skills
1). Master the basic theory and knowledge of sports economy and management;
2). Master the study, research and analysis methods of sports economy and management;
3). Understand the principles, policies and laws and regulations concerning sports economy and management;
4). With a strong ability in language, text, expression, interpersonal communication, organizational and coordination;
5). Understand the dynamic development of sports economy and management;
6). Understand the forefront and the dynamic of the discipline theory, with the basic ability in scientific research departments, policy research departments.
5. Main Courses
Sports industry introduction, strategic management of sports enterprises, sports industrial economics, management science principle, microeconomics, macroeconomics, operation management, accounting principles, corporate financial management, marketing, management information system, management of sports venues, sports business operation and management, management of the club, sports brokers, sports sponsorship, sports risk management.
6. Employment Prospects
Various levels of national sports administrative departments, the commercial sports event organization departments, sports consulting companies, the large-scale sports products companies, fitness clubs, sports broker companies, sports enterprises, professional sports clubs, fitness clubs, sports intermediary companies, sports project management centers, sports institutions, colleges and universities and so on.